TUNE IN: APPLE PODCASTS | SPOTIFY
When you get really good at what you’re doing, what comes next? Typically, we try to take on more and more of the same thing. But if you’re a business owner who’s ever tried to scale you know it’s not always possible to grow with one offering.
Our guest today has learned how to sustainably expand without sacrificing every hour of her time into her business. Brianna Summers (the woman behind our own branding!) is the owner of Brighten Made, a branding studio helping business owners around the world turn their vision into a visual brand that captures their unique essence.
When Bri hit that wall of not being able to take on any more clients but wanting to still help as many people as possible, she knew it was time to expand into other offerings. Bri has broken into e-commerce with her own t-shirts and art prints. She’s also created social media templates for those wanting to uplevel their branding but who aren’t quite ready to invest in something custom. She knew she had a host of designers following her and wondering what her success secrets were, so she decided to create a course teaching designers how to capture ideal clients on Instagram. Bri learned how to take her genius and package it up into different offerings that would allow her customers to select the ones that best fit their needs.
If you’ve considered launching a new aspect of your business or are curious about the ins and outs of a design studio, you’re going to want to hit play on this one.
Tune in for topics like:
- Bri’s branding definition and the reason design is so important for the local business owner
- A peek into the Brighten Made process
- How to create a brand that grows with you
- Tips on expanding your revenue streams as a designer
- Avenues to explore when adding another offering
- The best platform to meet your next client
Links from the episode:
- Brighten Made Instagram
- Brighten Made website
- Creative Market
- Planoly
- Launch Your List – our free 5 day mini course that’ll leave you with a strong email marketing strategy and a business ready to grow
- Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
More From Brianna Summers
Bri is a designer working with clients all across the world through Brighten Made. Visit the Brighten Made Shop to purchase her templates, tees, and prints! Are you a designer ready to start reaching your ideal clients on Instagram? Check out the Brighten Blueprint!
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Local to Legend on Social
Did this episode inspire you? Did you learn something new? Is there something here you think your followers could resonate with? Share it on social! If you do, tag @emily.steele and @love.local so I can repost you!
I’d love to hear your thoughts on this episode. Do you feel like your brand can carry you into the next five years of your business? What are other revenue streams you’ve tried for your business?
Thank you for listening, friend. See you in the next episode!
