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Entrepreneurs are known for starting their businesses after finding a problem that doesn’t seem to have a solution. Nora Crosthwaite is no different.
Nora built Stagerie, a staging solution that pairs agents and homeowners with stagers after finding herself frustrated by the market’s lack of flexible options. Stagerie hosts consultations virtually, making it easier for both stagers and homeowners to find a time that works, and the business specializes in staging occupied homes, a category that can be tricky to do. After working with Stagerie, clients have a full blueprint of exactly how to stage their home to get it sold.
Nora joined me for this episode of Local to Legend to talk about the process that goes into building a tech company from scratch, the world of home staging, and how to build a company that attracts customers because of how well it serves the ones it already has.
Tune in for topics like:
- Nora’s pivot from a lucrative IT career to forging her own path in real estate
- The ins and outs of the Stagerie platform
- Why staging your home is so important
- Finding a trusted development partner, legal partner and business coach
- Navigating the world of venture capital
- Attracting your ideal clients rather than paying for leads
Links from the episode:
- Stagerie website
- Stagerie Instagram
- Nora Crosthwaite Twitter
- Entrepreneurial Technologies – Nora’s development partner
- The Lean Marketplace by Juho Makkonen – book Nora recommends for those building companies
- 8 Simple Growth Strategies for Instagram – Sign up + learn how to use Instagram to grow your audience, your sales, and customer loyalty
- Launch Your List – our free 5 day mini course that’ll leave you with a strong email marketing strategy and a business ready to grow
- Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!
More From Nora Crosthwaite and Stagerie
If you’re interested in learning more about Stagerie, set up a time to chat with Nora by emailing her here!
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I’d love to hear your thoughts on this episode. Have you ever staged your home before? What’s a question you’d love to ask a tech company founder?
Thank you for listening, friend. See you in the next episode!
