The elusive world of media. It can seem hard to crack if you’re an outsider looking in. But the power of a great interview can make an incredible difference in the life of a local business owner.
So how do you get your story covered?
We brought in an expert, Jodi Long, an anchor for the Today in Iowa show on Channel 13. Jodi works the anchor desk most of her day but spends the rest of it sifting through stories, pitching ideas, and interviewing guests. She’s become a pro at all things media, especially at the local level.
In this episode of Local to Legend, Jodi gives tactical advice for business owners to implement right away. She reminds our listeners that even though you might not know it, journalists and reporters are always looking for stories. This means there’s always a chance to get your story featured.
Jodi lends her tips for pitching, relationship building and giving a solid interview, advice ALL business owners are going to want to hear. If you’re ready to share your business with a broader audience, make you hit play on this one.
Watch Jodi Long at the anchor desk weekday mornings on Channel 13
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Did this episode inspire you? Did you learn something new? Is there something here you think your followers could resonate with? Share it on social! If you do, tag @emily.steele and @love.local so I can repost you!
I’d love to hear your thoughts on this episode. Have you ever pitched a media outlet before for your local business? How’d it go? Any advice for others?
Thank you for listening, friend. See you in the next episode!
My name is Emily Steele and I teach local business owners how to be the legends they are and build an irresistible and profitable local brand.