Taking the Risk into Retail with Julie Lyle from Indie House
In this episode of Local to Legend, Emily chats with Julie Lyle, owner of Indie House in downtown Des Moines, Iowa. Indie House grew from Julie’s desire to marry her love of home goods and furniture with her eye for design. Thus her East Village retail store and boutique interior design studio were born.
Julie chats about her background and what led her to create her own store. She shares more about developing the Indie House brand and how she sets herself apart from others in her industry. Julie shares a bit of her design expertise with our listeners and describes what she believes is one of the most important parts of a space: balance.
Check out this episode to learn more about Julie and Indie House!
Tune in for topics like:
Julie’s background in the design industry
Factors that went into selecting a store location
How Julie selected her inventory
What it’s like to work with an interior designer like Julie
Julie’s #1 tip for good home design
Partnering with local makers and artists
Links from the episode:
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