Why Cultivating Community is the Best Way to Build Your Local Business

Mallory Richardson, the woman behind Des Moines Mercantile, a modern general store in the heart of the city, may have opened in the middle of a pandemic but that hasn’t stopped her from catapulting her brand to success. Mallory opened up the Mercantile in June but already has almost 5000 followers on Instagram, sold-out products and socially distanced lines down the street for popup events. So what’s her secret? Community. Community + strong digital presence.

Mallory’s heart for building an authentic community with her vendors and her customers keeps them coming back again and again. In this episode of Local to Legend we’re breaking open Mallory’s story and how she exploded with growth in just 6 months amidst a global pandemic.

Tune in for topics like:

• The key to cultivating community IRL and online

• How Mallory helps her customers feel like they’re a part of something bigger

• Why building relationships is one of the most effective ways to grow your local business + how to do it