Opening a business during a pandemic?
That’ll be a heck yes for Mallory Richardson, the woman behind Des Moines Mercantile, a modern general store in the heart of the city.
Mallory opened up the Mercantile in June but already has almost 5000 followers on Instagram, sold-out products and socially distanced lines down the street for popup events. So what’s her secret? Community. Community + strong digital presence.
Mallory and her husband built Des Moines Mercantile to be a brand driven by local. They support local makers inside their shop by carrying curated goods from different small businesses, all with the goal of stocking timeless products that are inspired by the past. Soft wool blankets, beeswax candles, thick bristled brooms or a pint of Iowa honey all products you’ll see beautifully arranged in Des Moines Mercantile.
But her knack for store aesthetics aren’t what keep customers coming back. It’s Mallory’s heart for building authentic community with her vendors and her customers. In this episode of Local to Legend we’re breaking open Mallory’s story and how she exploded with growth in just 6 months amidst a global pandemic.
Visit Des Moines Mercantile at 3707 6th Avenue the next time you’re in the city or shop the goods online.
We’re on a mission to help 1 million business owners. Podcast reviews help us inch closer to that goal by putting our content in front of people just like you looking to learn and listen to our incredible guests. I love reading through reviews on Apple Podcasts to discover what you’re loving and what topics you’d love to see on the show. I’d be so appreciative if you left a review here, telling me something that resonated with you from this episode.
Did this episode inspire you? Did you learn something new? Is there something here you think your followers could resonate with? Share it on social! If you do, tag @emily.steele and @love.local so I can repost you!
I’d love to hear your thoughts on this episode. Does your local business have a Facebook group? How do you authentically connect with people in your community?
Thank you for listening, friend. See you in the next episode!
My name is Emily Steele and I teach local business owners how to be the legends they are and build an irresistible and profitable local brand.